Through Meta Ads, we developed highly targeted campaigns across Facebook and Instagram, focusing on geo-targeting and interest-based segmentation to reach potential clients actively seeking visa services. We also A/B tested multiple ad creatives to optimize messaging and engagement. For SEO, we performed in-depth keyword research and optimized the website for high-traffic terms relevant to the visa industry, enhancing on-page elements like content, metadata, and site speed.
We also built a robust backlink strategy to improve organic search rankings. The results were impressive: Meta Ads generated a 35% increase in lead generation, while SEO efforts led to a 50% boost in organic traffic. Overall, the strategies resulted in a 20% increase in conversions, helping Phoenix Global Visa Services stand out in a competitive market and expand its client base effectively.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.